The idea of choosing a marketing agency for SEO can be a daunting one. With so many SEO companies out there, it can be difficult to determine which might be able to help your web presence, and which might be the right fit for your business.
SEO is one of the most robust and cost-effective marketing strategies when implemented correctly. However, the wrong SEO partnership can potentially decrease a website’s rankings and drain the bank account. You can typically figure out the which companies are worth contacting by taking a look at their own results in SEO (where are they ranking in Google?), their reviews from other businesses and their case studies. We’ve compiled our top 3 tips for choosing the right SEO Agency for your business.
Take a Look at Who They Have Worked With In The Past
SEO strategies are not all a one size fits all. While a company may have helped other businesses previously, they might not be able to do the same for your business. SEO company Safari Digital Sydney recommending doing some reading. It’s important to take a look at their other clients and see if any are of similar businesses to yours.
For example, if you are an electrical contracting business in Sydney, and an SEO company in Sydney has worked with other electricians or contractors in the past, they are likely to be well acquainted with your niche and the locations your business services. This means they are likely to know what works for contractors in Sydney for SEO and what doesn’t. Whereas an SEO Agency who hasn’t worked with similar businesses, is likely to go through a longer trial and error period with a business like yours.
If a company is advertising vague promises like increased traffic and getting you to rank number one on Google, be realistic. When companies make unrealistic promises like ranking overnight, instant leads, traffic doubling, and X number of backlinks per month, they are bad news and are likely dabbling in black hat SEO techniques. A good SEO team will be realistic with you about the time frame of your campaign, won’t make any wild projection promises and will set specific goals that align with your business.
Look For a Company That Tracks Data
For someone who might not understand much more than the basics of search engine optimisation, understanding the aspects of each decision and move might be tough. A great way to be sure your business is moving in the right direction is to have scalable and measurable data for each step. An honest and transparent SEO company will track and measure all of your company data and share the results with you regularly.
In order to choose the right strategies and tactics for your business, the company should have an understanding of what generates leads and money for your business. The more data your SEO partner can work with, the more likely they are to make decisions and see results that are going to have positive impacts for your businesses website.